VERVE Columbia

  • Brand Expansion
  • Brand Positioning
  • Messaging & Copywriting
  • Collateral
Pattern with outlined drawings of perfume bottles, cameras, watches, sunglasses, paddles, flowers, and keychains on a light background.
Collage of items inspired by Lana Del Rey's "Off to the Races": music, vintage car, cocktails, fashion, tennis court, poolside scene, and perfume bottle.

It’s classic, it’s established, it’s your favorite pair of sunglasses and your grandfather’s watch.

This concept takes inspiration from country clubs, yacht clubs, and tennis clubs to create an aura of exclusivity and worldliness. It’s geared toward a combination of educated Southern families and Northeast transplants.

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It’s casually confident – like you’re telling your bestie about your favorite travel destination.

It’s self-assured, with a touch of edge – a little mysterious about how cool living there will be. If you know, you know.

It’s persuasive and assertive – like you’re trying to convince your roommate to go out tonight.

A brown button with "Best Damn Life", a perfume bottle labeled "N°450", and a gold keychain reading "Home Sweet Home".
A hand holds a disposable camera with "Let me get your good side" written on it, against a green fabric background.
A flyer titled "ONE NIGHT ONLY" partially covers a table set for a meal. The text details an event on July 28 at 7 PM in a lounge, with shadows and light creating a subtle effect.

The Cool Kids’ Club

Unmaker consulted on brand-activation and resident experience opportunities. From events to contests to social media style, we ensure it all fits the vibe.

Billboard with the text "Live Your Best Damn Life" featuring a stylized perfume bottle, a woman in a checkered coat, and the website VERVECOLUMBIA.COM.
Seamless pattern with outlines of cameras, watches, perfume bottles, sunglasses, flowers, paddles, and citrus slices on a yellow background.
Stationery set on a flat surface, including a letter, business cards, and branded cards with "verve" and camera graphic on them.