The Hendry

  • Brand Identity
  • Copywriting
  • Website Consultation
  • Collateral Design
Collage of "The Hendry" brochures featuring a modern living room with blue sofas, wooden furniture, and large windows.
A black folder with "The Hendry" and "1044 W. Cornelia" in gold text on the front, placed on a plain surface.
Scattered black and white business cards for "The Hendry," showing placeholders for name, position, contact details, and website on a brown surface.

Introducing Henderson, Nevada’s finest: The Hendry.

We helped MC Companies create a brand and full suite of collateral for their first community in the Nevada market.

The goal: make this community the epitome of Henderson living.

The result: a sophisticated, desert-inspired, luxurious brand for Henderson’s finest.

With just a few photos and stock videos, we produced engaging social ad creative to give the brand a full-funnel approach.
Collage of various branding materials for "The Hendry," including logos, brochures, building images, and a website mockup with a modern design aesthetic.

Our extensive brand positioning and naming process found a niche market that was untapped by the competition.

Through a website consultation, we worked within the restrictions of a general CRM template to bring the brand to life.
Collage of maps and floor plans labeled "The Hendry," featuring detailed layouts, geographic schematics, and various marked locations.

We created site maps and neighborhood maps for The Hendry to showcase the lifestyle of a true Henderson local.

Tote bag with "The Hendry" design lies on a palm-like plant in a grassy area.
Beige T-shirt on a hanger with a graphic design and text "THE HENDRY, EXPERIENCE STYLISH LIVING.

Beyond the leasing experience, The Hendry’s brand extends to the resident experience through on-site swag.

Text reading "THE HENDRY by MC COMPANIES" on a dark background with two small green plants at the bottom corners.

Through a monument signage consultation, we were able to ideate materials, structures, and more to create a new entrance sign that was as sophisticated as the community itself.