RADCO Corporate Rebrand

  • Brand Identity
  • Copywriting
  • Web Design
  • Logo Animation
  • Social Media Content
  • Collateral Design
Skyline view of a city with tall buildings and green trees. The word "RADCO" is prominently displayed across the image.
A collection of design elements and concept sketches for RADCO, featuring logos, mood boards, color palettes, and typographic styles.

After 30 years, the leaders of RADCO came to us to help them create a new brand identity that was more reflective of their new era. A complex company with more than 5 sub-entities, this exercise wasn’t just a visual one. It was an intensive brand structure and value discovery to understand how a multidimensional company could consolidate into one brand, one united voice.

Check out the brand launch video.
Two smartphones display real estate-related content, with one showing a website for "RADCO" and the other featuring a business professional in a suit.
Six smartphones displaying Instagram posts featuring branding material, apparel, and tote bags with text and logos on a green surface.

The first step after defining their brand positioning strategy was to refresh their external presence. Through a comprehensive website redesign and social media overhaul, their well-known “red” brand has been updated to a sea of muted teal, sky blue, and burnt peach.

Presentation slide showcasing a real estate firm, featuring properties, investment options, executive team images, and the firm's slogan, "We're a multidimensional real estate firm.
Open RADCO brochure with text and photo on the left page and a white cover on the right.

This rebrand extended beyond their digital presence, but the experience of what it’s like to partner with RADCO or live at a RADCO Community.

Door with a silver handle featuring a sign that reads, "Our service team is currently working in your home.
A crumpled white tote bag with two handles on a dark surface. The bag features a large, abstract, rust-colored letter "R" design.
Envelope partially open with a card inside. The card features a grayscale image of a cityscape with the letter "R" in the corner. The envelope says "Legacy Driven" in red text.
A dark green string-tied envelope labeled "RADCO" on a two-toned background.
A dark green background with a white envelope and letterhead placed on it. The envelope has red text and the letterhead has a logo with the text "RADCO" at the bottom.
Man wearing a white t-shirt with the text "Legacy Driven Future Focused" stands against a gray textured wall.
Mouse pad with a city skyline and trees reflected on a river, featuring the text "RADO." A white computer mouse is placed on top.

A layout of open brochures showcasing RADCO, featuring images of people, apartments, and text highlighting real estate services and lifestyle offerings.

As RADCO repositions themselves for a period of unprecedented growth, the employee experience and recruiting platform needed a facelift too.

A card with a RADCO pin featuring a stylized "R" logo. The text reads, "This is your RADCO pin. Wear it with pride.
Stacks of gray RADCO boxes with an urban skyline graphic and the text "Legacy Driven, Future Focused.

From recruiting to onboarding to anniversaries, we created wearables, gifts, and materials to ensure all RADCO employees have a cohesive and intentional experience.