Post + Wander

  • Name exploration
  • Brand Identity
  • Print Collateral
  • Digital Collateral
postcard pw v2
Unmaker background photo

Introducing Post + Wander, our newest brand created for a unique community in Roswell, GA. With their position along the Chattahoochee River and Vickery Creek Trailheads, we crafted a brand that encourages residents to take advantage of the outdoor access at their fingertips.

By using a conjoined name like “Post + Wander”, we’re creating a narrative of a community that offers both respite and access to adventure. Post is inspired by basecamps, while wander evokes a sense of excitement for the outdoors.

A neighborhood map showcasing their easy access to the outdoors

Unmaker background photo

Full-Funnel Approach

To ensure the community’s key selling proposition was front-and-center, we curated the brand experience from top to bottom of the sales funnel.