Post + Wander
- Name exploration
- Brand Identity
- Print Collateral
- Digital Collateral
![postcard pw v2](https://unmakerstudio.com/wp-content/uploads/2023/12/postcard-pw-v2.png)
![Unmaker background photo](https://unmakerstudio.com/wp-content/uploads/2023/12/PW-Brochure-Mockup.png)
Introducing Post + Wander, our newest brand created for a unique community in Roswell, GA. With their position along the Chattahoochee River and Vickery Creek Trailheads, we crafted a brand that encourages residents to take advantage of the outdoor access at their fingertips.
By using a conjoined name like “Post + Wander”, we’re creating a narrative of a community that offers both respite and access to adventure. Post is inspired by basecamps, while wander evokes a sense of excitement for the outdoors.
![](https://unmakerstudio.com/wp-content/uploads/2023/12/PW-Flyer-Mockup.png)
A neighborhood map showcasing their easy access to the outdoors
![](https://unmakerstudio.com/wp-content/uploads/2023/12/PW-Eblast-Mockup.png)
![Unmaker background photo](https://unmakerstudio.com/wp-content/uploads/2023/12/PW-Social-Ads.png)
Full-Funnel Approach
To ensure the community’s key selling proposition was front-and-center, we curated the brand experience from top to bottom of the sales funnel.