Life Has No Rewind Resident Campaign
- Campaign Identity
- Copywriting
- Swag Design
- Signage Design
- Collateral Design
Design’s hottest trend: micrographics. We created a campaign identity centered around the nostalgia of analog times, when there weren’t so many distractions from living in the moment. Complete with micrographics inspired by camcorders, walkmans, stereos and film cameras, we curated a move-in and renewal campaign that encouraged students across the country to seize the day.
Our extensive campaign strategy process found a niche that was untapped by the competition and met residents on their level.
Beyond the screen, the brand extends to the physical space through swag, signage, and more.
Life has no rewind.
