Ironwood
- Name exploration
- brand identity
“Ironwood” is the name craftsmen use for wood types that are as strong as metal. This brand tells a story of quality building materials, a strong sense of community, and high-caliber resident experience.
By using a natural color palette, we’re taking tones directly out of building and furniture materials to create a consistent in-person experience throughout the community.
Signage design for foot traffic.
Every Detail
This brand was created with every detail in mind, from engraved door tags to embroidered uniforms.