Ironwood
- Name exploration
- brand identity
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“Ironwood” is the name craftsmen use for wood types that are as strong as metal. This brand tells a story of quality building materials, a strong sense of community, and high-caliber resident experience.
By using a natural color palette, we’re taking tones directly out of building and furniture materials to create a consistent in-person experience throughout the community.
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Signage design for foot traffic.
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Every Detail
This brand was created with every detail in mind, from engraved door tags to embroidered uniforms.