IndiCo Living
- Name exploration
- brand identity
- print collateral
![A blue and white brochure on a concrete surface.](https://unmakerstudio.com/wp-content/uploads/2023/12/Screenshot-2024-01-02-at-4.10.41 PM.png)
![Unmaker background photo](https://unmakerstudio.com/wp-content/uploads/2023/12/IndiCo-shirt-edited.png)
IndiCo is a combination of Indy + Community. The name reflects a sense of individuality, self-expression, and a unique identity. It signifies a place where residents can embrace their independent lifestyle while being part of a close-knit community.
Created for a Co-Living community in Gainesville, GA, this brand provided an inviting approach to a lively community.
![](https://unmakerstudio.com/wp-content/uploads/2023/12/Screenshot-2024-01-02-at-4.09.04 PM.png)
Resident swag example
![](https://unmakerstudio.com/wp-content/uploads/2023/12/IndiCo-laptop-edited.png)
![Unmaker background photo](https://unmakerstudio.com/wp-content/uploads/2023/12/IndiCo-sticker-edited.png)
Spread the Word
The IndiCo brand was created with the intention of being a name our residents could get behind. By offering stickers and other wearable swag, the community started marketing itself.