Viridian Central

  • Name exploration
  • Brand identity
  • Collateral Design
A laptop displaying a website sits on a green couch. The screen shows a section about community and connection with an image of two people and some text.
A front and back view of a postcard from "Viridian Central" with a modern design on a green background.

This vibrant community in Blaine, MN needed our help rebranding to restore some life into it post-acquisition. Viridian is a green pigment taking its root from the Latin word “Viridis”, meaning “green”. This provides a more abstract name for the community, showcasing it as a modern and sophisticated building surrounded by nature, while also having direct access to Central Ave – a main vein in Blaine. (We’re poets on the side.)

A matte black water bottle with a handle and the letters "VC" printed vertically in yellow, placed against a solid lime green background.
We found some on-brand swag for residents to promote an active and energetic lifestyle.
A person holding a smartphone displaying a website with the heading "Viridian Centennial." The site's interface has options for "Explore" and "Take a Tour.
A front and back view of a postcard from "Viridian Central" with a modern design on a green background.