Deza
- Name exploration
- brand identity
DEZA was created to provide a catchy, trendy name for a lively community located in the hottest neighborhood. With bright, lively colors plus a textured, weathered feel, we’re able to recreate the ambiance of an industrial area turned arts district.
Lifestyle imagery is a crucial element of this brand, being that its presence as a hub for local socialites will coincide with the community’s influencer marketing strategy.