Cypress Point

  • Brand Identity
  • Copywriting & Tagline
  • Capex Renovation Consultation
  • Map Design
  • Signage Design
  • Collateral Design
A black mug and an e-reader on a wooden tray rest on a beige, unmade bed next to a pillow. Text overlay reads, "Cypress Point - Where Simple Moments Shine.
A cozy lounge area with a white chaise, striped pillow, wooden table, a mug, decorative items, and a leafy plant, with "Cypress Point Ventura, California" text overlay.
A tablet displaying the Cypress Point apartment website is propped against a wooden block, with a curtain and textured wall in the background.

Unmaker reimagined Cypress Point Apartments with a warm, coastal-inspired brand that captures the charm of Ventura living. Through custom illustrations, refreshed signage concepts, strategic capex consultation, and a full messaging and positioning strategy, we built a cohesive identity that shaped the community’s entire marketing presence, from print collateral to digital storytelling.

A digital brochure layout for Cypress Point in Ventura, California, featuring images of interiors, scenic landscapes, floor plans, and branded graphics over a nature background.

Our extensive brand positioning process found a niche market that was untapped by the competition and spoke to a diverse age-range demographic.

A two-story apartment building with balconies, surrounded by trees, and a sign in front reading “Cypress Point Apartments.”.
A beige leasing center building with a central walkway and arched bridge over a small pond, surrounded by landscaped gardens and trees.

Beyond the leasing experience, the brand extends to the physical community through paint, signage, and awning selections.

A detailed floor plan layout of an apartment complex with labeled buildings, amenities, parking areas, and a legend indicating unit types and features.
A green plant next to a yellow and white business card.

A full suite of collateral gave this community everything they needed for their leasing process.

Custom, hand-drawn illustrations of coastal and household items created a sense of home across all collateral.

Two sheets of stationery paper displayed on a diagonal surface; one features minimal line drawings, the other has a gold circular logo and text in the bottom left corner.
A lit candle sits next to a matchbox labeled “Cypress Point” with several matches, both used and unused, on a wooden surface.

Life is better by the coast.

A person holds a beige tote bag with green handles and “Cypress Point Interiors” printed on it, featuring simple line art illustrations.